Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Getting Fresh With Pork

Getting Fresh With Pork

Each New Zealander has eaten half a kilogram more of fresh pork every year for the last five years.

This was a finding of research released at the New Zealand Pork Industry AGM this week.

“We’ve known that consumption has been increasing overall but were unsure of the split between processed and fresh consumption” says Board chairman Chris Trengrove. “Working with retailers, wholesalers, and processors we’ve been able to fill that information gap. The increase in fresh consumption I believe is a result of people recognising the leanness, versatility, and affordability that pork offers”. Additional research conducted shows that pork is currently the cheapest meat in the cabinet. It appears that consumers are taking note!

Attendees at the conference also heard from retailers that the biggest question asked by consumers was “where is my meat from?” With pork, people can be assured 95% of the fresh pork available on supermarket shelves is New Zealand produced, with only 5% imported chilled and frozen product. To reassure customers, the industry provides ‘100% New Zealand Pork’ labelling free of charge to all retailers so there’s no excuse for product not being labelled. “The labels have very high uptake, but in the absence of this labelling, the customer should always ask the butchery manager” says Trengrove

The increased consumption of fresh pork has a flip side though. Less New Zealand Pork is being made into processed products. In fact, about 75% of the bacon and ham made in New Zealand is made from imported pork. Last year 800,000kgs of imported pork arrived in this country every week to supply this market.

“Customers have been asking how they can identify bacon and ham that’s made from New Zealand pork. In response, earlier this year we released 100% New Zealand Ham and 100% New Zealand Bacon labelling” says Trengrove.

“We held the inaugural Lesnies 100% New Zealand Bacon Competition in May attracting 233 entries across the four classes. The standard was very high says Trengrove and New Zealanders can be assured there is a great New Zealand bacon close by. All of those bacon makers have been provided with our labelling and are listed along with the competition winners on our website . “Competition winners tell us their sales of bacon have increased 60%, certainly a sign that consumers are looking for both quality and New Zealandness in their products. In the year ahead we’ll be looking to do everything we can to help them” says Trengrove.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Digitl: Bumper year ahead for NZ IT sector

Gartner says New Zealand spending on technology products and services will grow 7.4 percent this year. The company’s latest forecast says the market will total NZ$15.3 billion in 2022... More>>

Fonterra: Lifts Forecast Farmgate Milk Price Range

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range to NZD $8.90 - $9.50 per kgMS, up from NZD $8.40 - $9.00 per kgMS. This increases the midpoint of the range, which farmers are paid off... More>>

Federated Farmers: NAIT Levy Increases Must Achieve Accurate, User-friendly System
Nobody welcomes extra costs but if OSPRI is to catch-up on under investment in the NAIT platform and deliver on its workability and farmer support, levy increases are probably necessary, Federated Farmers says... More>>

Skoltech: Study Probes Earth’s Turbulent Past To Explain Where Oceans Came From

The origin of water on our planet is a hot question: Water has immense implications for plate tectonics, climate, the origin of life on Earth, and potential habitability of other Earth-like planets. In a recent study in Physical Review Letters, a Skoltech professor and his Chinese colleagues suggest... More>>

Statistics: Household Net Worth Grows In The September 2021 Quarter But At A Slower Pace Compared To March 2021

Household net worth grew by $60.7 billion in the September 2021 quarter compared with the June 2021 quarter, Stats NZ said today. This represents an increase of 2.5 percent, a similar result to the June 2021 quarter, which was up $60.6 billion or 2.6 percent... More>>

TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>