Chamilia to Unveil New Products, NZ Office

Chamilia Jewellery to Unveil New Products and Office

Company will show new beads at JAA Jewellery Fair in Australia and open new office in New Zealand

MINNEAPOLIS (BUSINESS WIRE) August 22,2008

In celebration of their successful first year in Australia, U.S. jewellery designer and manufacturer Chamilia will unveil its newest line of beads at the JAA Australian Jewellery Fair 08 in Sydney which runs from Sept. 7 9, 2008.

We have been overwhelmed with the reception Chamilia has received in Australia, said Jeff Julkowski, Chamilia CEO. We anticipate record sales in Australia in 2009 as even more people discover this beautiful and unique personalised jewellery.

Chamilia also announced it will continue its expansion with the opening of an office in New Zealand.

Chamilia has become very popular in New Zealand and the new office will better allow us to support our growing list of retailers, said Robert Barry, operator of Chamilia Australia.

Chamilia was introduced in Australia in summer 2007 and is now available in more than 140 retail outlets nationally. The company is best known for its bracelets, necklaces and wide variety of unique bead designs, which provide consumers with the ability to personalise the creation of their bracelet or necklace. The beads, made of the highest quality sterling silver, 14k gold, Murano Glass, Swarovski crystals and Chamilia s exclusive Disney(r) collection, are interchangeable with those made by Danish manufacturer Pandora.

About Chamilia

Chamilia Australia is operated by Christine and Robert Berry who have the distribution rights for the South Pacific region. Chamilia, LLC was founded in 2003 and is headquartered in Minneapolis. The customisable line of jewellery includes bracelets, bangles, necklaces and a growing collection of beads and charms incorporating Swarovski crystals, Murano glass, sterling silver, 14k gold and exclusive Disney(r) designs. Chamilia can be found in jewellery and boutique retail stores throughout the United States, Canada, Australia, the Caribbean and Europe. To see the entire collection or locate the nearest retailer, visit http://www.chamilia.com.au/

ENDS

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