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Design shift for AA Directions
Media Release: 4 September 2008
Design shift for AA Directions
AA Directions is delighted to announce a new partnership with New Zealand Magazines. From next year, New Zealand Magazines will design AA Directions, signalling a new era for the member publication of the Automobile Association.
"We're thrilled and very excited to be signing up with the contract publishing division of New Zealand Magazines," says Kathryn Webster, AA Directions editor.
"We were impressed by the team's pitch for the contract - they clearly understand the publication and have genuine enthusiasm for the project."
AA Directions has been designed by the contract publishing unit of Fairfax Media for many years.
"We've enjoyed a long and excellent working relationship with Fairfax and appreciate all the creative input they've had in AA Directions. However, it is time for a change," says Ms Webster.
The switch to New Zealand Magazines takes effect with the first issue of 2009 - published in March.
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