Please click here to view the media release on
findings obtained from industry Ad Effectiveness research
studies showing the impact of online advertising on branding
in Australia and New Zealand. The research involved a
comprehensive study of the medium’s brand building
capabilities for an established brand in the Australian
market as well as a new brand in the New Zealand
market.
If you're using Scoop for work, your organisation needs to pay a small license fee with Scoop Pro. We think that's fair, because your organisation is benefiting from using our news resources. In return, we'll also give your team access to pro news tools and keep Scoop free for personal use, because public access to news is important!