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Berry clever innovators help boost local economy


20 January 2009


Berry clever innovators help boost local economy

Intellectual property from innovative Palmerston North company Just the Berries Ltd is helping to boost the regions economy with its growing exports and international relationships.

The company turns the latest “super food”, blackcurrants, into a health supplement ingredient, Cassis Anthomix 30, which is exported to Japan and United States.

One of its clients Four Leaf Japan Co. Ltd has commissioned Massey University experts to establish the health properties of blackcurrant extract powder.

A delegation of over 25 business people from Japan is visiting Palmerston North on Wednesday January 22nd 2009, to learn more about the product. New Zealand Pharmaceuticals, near Linton, provide scientific services and is a shareholder of Just the Berries Ltd.

Among the delegation is Mr Jun Fujikuma, a fan of Manawatu after working with Destination Manawatu. He recently produced a television series on train journeys of the world that prominently featured the region – a valuable showcasing opportunity.

Just the Berries Ltd is a leading example of how innovative companies contribute to the region’s economy in many ways and can enhance their performance through Vision Manawatu’s Smart Business Acceleration programme, according to Andrew Powrie, CEO.

“The powerful relationships developed here highlight how many people across our communities benefit from economic development initiatives that drive business growth and success,” he said.

Just the Berries Ltd has more than doubled its turnover since graduating from the Vision Manawatu Smart Business Accelerator programme in 2007, according to Mr Tavendale. “Development of the business has been fast tracked through the input of Vision Manawatu mentors.”


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