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TVNZ Trumps Other Broadcasters For Time Viewing
22 January 2009
TVNZ Trumps Other Broadcasters For Time Spent Viewing
People are spending more time watching TVNZ’s channels than any others.
Recent viewing research conducted by AGB Nielsen Media Research shows that the average daily time spent viewing TVNZ has increased by 8.9% for all people aged five and over, compared with the same time last year.
Viewing time across all free-to-air channels increased by 5.4% for the same period and demographic.
Time spent viewing TVNZ channels has risen against all key channel target demographics.
For AP(all people)25-54, time spent viewing TVNZ is up 6.7%, with TV ONE ahead by 4.9%. TV3 is down 5.6%.
For AP18-39 time spent viewing TVNZ is up 4.5%, with TV2 ahead by 2.4%. TV3 is down 5.4%.
For HHS (Household shoppers) with kids 0-14, time spent viewing TVNZ is up by a remarkable 27.5%, with TV ONE up 28.5% and TV2 up 26.7%. TV3 is up by 2.4%.
In 2008, viewers were drawn to TVNZ for live coverage of events of national significance, such as the funeral of Sir Edmund Hillary and the Beijing Olympics, which will have contributed to the marked increase in viewing numbers.
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