Procter & Gamble Appoints Impact PR

Media Release                                                                                        February 26, 2009   

Procter & Gamble Appoints Impact PR as New PR Agency

Procter & Gamble has today announced the appointment of Impact PR as its choice of public relations agency.

Impact PR is a boutique agency run by principals, Fleur Revell -Devlin and Mark Devlin.

The Public Relations Manager for P&G New Zealand and Australia Alicia Gorken, says Impact PR will be responsible for brands including; Pantene, Olay, Gillette, Venus, Oral B, Braun, Clairol, Head & Shoulders, and Nice & Easy.

“Impact PR comes with great knowledge and expertise of the New Zealand media market and we have noticed the outstanding campaigns they have delivered for their clients. We look forward to leveraging their expertise across our brands and enjoying some impressive results.”

Fleur Revell-Devlin who has worked on the Procter & Gamble business previously, says she’s excited to have the account in her company’s portfolio.

“Procter & Gamble is a company well-known for its innovation and leadership in new product developments across the FMCG category,” says Revell-Devlin.

“We are thrilled to be working with Procter & Gamble a company that understands the power of strategic PR and how to use it to create a strong competitive advantage.”

Revell-Devlin says New Zealanders have an enduring and trusted relationship with the iconic Procter & Gamble brands.

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