Advertising Revenue holds at 2.3 billion dollars

MEDIA RELEASE Tuesday 3 March 2009

Advertising Revenue holds at 2.3 billion dollars in 2008

The Advertising Standards Authority today reported that advertising revenue across all main media was 2.317 billion dollars for the 12 months ended 31 December 2008. This compares with the 2007 total of 2.335 billion. The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.

The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry. The members of the ASA are:

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Media Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).

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