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SeJuice sews up fashion show sponsorship
Media Release
For immediate release
9 March 2009
SeJuice sews up fashion show sponsorship
Dunedin-based juice company SeJuice is the official juice sponsor of this year’s Southern Trust iD Dunedin Fashion Week.
The event attracts local and international designers who descend on the city for a week of fashion-related events and shows starting March 10.
Since starting 10 years ago, the iD Dunedin Fashion Week has built a reputation as being an important launch pad for up-and-coming new designers onto the international fashion scene.
This is the second time the award-winning SeJuice has supported a New Zealand fashion event. It was the official juice sponsor of Air NZ Fashion Week 2008 where it launched its range of juices and smoothies to hundreds of invited guests who attended the shows of New Zealand’s top designers like Zambesi, Trelise Cooper and WORLD.
SeJuice marketing manager Bernadette de Bono says the company is proud to be supporting a fashion event that is distinctly Dunedin. “The calibre of this event and the designers is a perfect fit for our brand. SeJuice is a top-quality product, produced by a Dunedin-owned company, which is emerging as a serious player in the juice category. We see this as a great opportunity to get our product in front of discerning buyers,” says de Bono.
“We want to make SeJuice an essential fashion accessory for every fashionista.”
As well as the overall juice sponsorship of the Southern Trust iD Dunedin Fashion Week, SeJuice is one of the main sponsors of the Emerging Designer Awards which will be announced on March 13. This year the 28 finalists in this competition will be vying for prizes for outstanding creativity. Winners will be decided by a judging panel including Francis Hooper, co-founder and chief designer of WORLD and Margi Robertson, fashion designer and director of Nom*D.
Since launching in June last year, SeJuice has garnered top accolades within the industry. Feijoa Fling won Best Smoothie at the 2008 New Zealand Juice & Beverage Awards. It also won the Premier Award, beating off rivals Charlie’s and Simply Squeezed, and came runner-up in the Supreme Award category.
The Southern Trust iD Dunedin Fashion Week runs from March 10 – 15.
About Zeagold Foods:
Zeagold Foods, a privately owned New Zealand company, is a leading egg producer, manufacturer of egg products and beverages nationally and internationally.
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