Blackbay 52% Increase In 2008 Revenue

FOR RELEASE - Wednesday, 11 March 2009.

Blackbay 52% Increase In 2008 Revenue Provides Stage For Successful 2009

Blackbay Adds 30,000 Users, Increases Successful Global Deployments to over 150 and Handles more than 500 Million Transactions

11 March 2009: Despite the current recession, Blackbay bucks current economic trends by today announcing that the company has achieved 52% revenue growth, has increased its mobile worker software solution users by 30,000, increased its successful deployments to more than 150 throughout the world and during 2008 handled over 500 million transactions. A leading supplier of real-time enterprise mobility solutions enabling service and productivity improvements to Supply Chain and Field Service operations, Blackbay is looking to build on the success it achieved in 2008, during 2009.

“We are delighted with the significant growth Blackbay has achieved in the enterprise mobility marketplace and are confident that we can continue to grow our market share in the coming year,” said Larry Klimczyk, Blackbay’s MD. “Part of our success during 2008 was due to Blackbay’s focus on ensuring our customers derive significant value from our solutions. We listen to and work closely with our customers to ensure that we fully understand their specific enterprise mobility and business requirements. Another factor is that as a company we are not only watching the trends and developments within the logistics and service market, we also try to move ahead of these trends to provide our customers with a market advantage”.

Blackbay’s accomplishments continue in 2009 with the company successfully renewing its Microsoft Gold Certification for the third year and, its appointment as the Motorola ANZ Independent Software Vendor of the Year for the second year running.

Also in 2009, Blackbay was included in Gartner’s MarketScope Report for Packaged Mobile Application Platforms1 which rated Blackbay as ‘promising’.1 Despite the global economic slowdown, Gartner Inc believes adoption of Packaged Mobile Application Platforms will continue to grow at a solid pace, faster than that of organisations opting to build mobile solutions themselves.

In addition, attendees at the recent Gartner Wireless & Mobile Summit named Blackbay customer, Royal Mail, as the winner of the inaugural peer award for Wireless and Mobile Excellence. This award honours Royal Mail for excellence based on its delivery of business value, technical implementation and best practices within its wireless initiative.

The mobility solution developed for Royal Mail is based on Blackbay’s latest enhanced infrastructure SuMo (Scale-up Mobility) platform. “SuMo provides simultaneous support to more than 100,000 Delivery Connect users across its customer base,” explained Klimczyk. “As an organisation strives to drive growth, it needs to increase its mobile workforce and the complexity of its mobility solution. This in turn increases the amount and complexity of the data that needs to be accessed in the field. The more events that have to be tracked, the more capacity a mobile platform has to deliver.”

In order to meet the continued demand for complex enterprise mobility solutions, Blackbay understands the importance of ensuring that its real-time worker solutions, Delivery Connect and Service Connect, easily and seamlessly integrate with other market leading solutions.

“As part of understanding the needs of our existing and potential customers we have started 2009 by announcing two strategic partnerships. Firstly, with ALK to integrate its CoPilot Live GPS navigation software with our mobile worker solutions allowing us to meet the growing requirement for real-time job management with full-featured turn-by-turn navigation,” Klimczyk continued. “Secondly, with SOTI a leading mobile device management software company. Integration with SOTI MobiControl will make it possible for our customers to centrally monitor and manage all aspects of their mobile data solution from software and data deployment to automatic device configuration. This capability will enable them to support their mobile workforce more efficiently and to focus on their business critical operations.”

These strategic alliances enable Blackbay to enhance its mobility offering and to leverage the recent advances in mobile computer hardware that now enable the integration of GPS functionality, increased processing power and memory capacity.

Multiple applications can now be delivered on a single mobile device and with almost 100% mobile coverage across the world, coupled with reduced data transmission costs, mobile communications are set to become global.

“With over 150 successful worldwide deployments and nearly 50,000 mobile workers using Blackbay solutions, we are already processing 500 million transactions per year and with SuMo’s reliability and scalability we are well placed to continue our key role in helping our customers to support this future growth,” concluded Klimczyk.

1) Gartner, Inc. "MarketScope for Mobile Packaged Application Platforms" by William Clark and Michael J. King, February 12, 2009

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About Blackbay
Blackbay delivers real-time enterprise mobility solutions enabling service and productivity improvements to Supply Chain and Field Service operations.

Blackbay’s development and operations team are based in Christchurch with over 60 employees providing development, testing and support services for Blackbay’s clients worldwide. The Company is a market leader in the rapidly growing enterprise mobility market delivering mobile data solutions for over 16 years to a growing list of premium clients.

Blackbay, who received funding from Albion Ventures a leading UK venture capital provider, is a Microsoft Gold Partner with Mobility Competency and one of only a select group of organisations to sit on the global Microsoft Windows Mobile Advisory Council.

For more information on Blackbay please visit: www.blackbay.com
For more information on Albion Ventures please visit www.albion-ventures.co.uk

MarketScope Disclaimer

The MarketScope is copyrighted 12 February 2009 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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