Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Online Shopping Hits Record Levels

Online Shopping Hits Record Levels

Nielsen Online New Zealanders seek better prices on the Internet

Auckland, 19 March 2009: Bargain hunting on the Internet is on the rise with more New Zealanders than ever heading online to shop, according to a survey by Nielsen Online.

Nielsen Online's latest Online Retail Monitor quarterly report (Q4 2008) shows the proportion of online shoppers aged 18+ in New Zealand has increased from (39%) percent of the population in Q4 2007 to 45 percent in Q4 2008. The adult online shopping population now stands at a record 1.4 million.

Nielsen Online Research Director, Tony Boyte, says "The trend towards online shopping is spread across most categories; however the most popular continue to be airline tickets, books/magazines, and clothing followed by other travel related services such as car hire and accommodation.

"It is also interesting to look at purchase conversion rates following research via the internet. While it is expected that there will be high online conversion for airline and entertainment tickets, we are also seeing strong results for sports equipment, collectibles, books, clothing and toys. Stronger offline conversions following online research are being found in categories such as insurance, home appliances, food/beverage/wine and consumer electronics."

Boyte continues; "Our research is clearly showing that the challenging economy means more and more consumers are focused on getting better prices and a better deal overall. The Internet has rapidly become the shopping option of choice to achieve these goals."

"In addition, more and more people say they are 'saving time visiting shops' and 'avoiding sales staff and crowds' which shows that consumer time is at an ever increasing premium and a further significant driver for shopping via the web," adds Boyte.

For further information about Nielsen's most recent Online Retail Monitor report, please contact Tony Boyte, Research Director, Nielsen Online, New Zealand at 09 970 4143 or .


© Scoop Media

Business Headlines | Sci-Tech Headlines


Westpac NZ: Warns About Sophisticated New Scam
Westpac NZ is warning New Zealanders about a sophisticated new scam that involves a fake Westpac investment prospectus.
The prospectus is formatted to resemble a Westpac document and includes professional-looking imagery... More>>

Campaign For NZ Coastal Tankers : Says Fuel Security At Risk

Three unions representing New Zealand shipping crews are mounting a united campaign to protect New Zealand’s fuel security and save New Zealand coastal tankers... More>>

Tourism: Travel Bubble With Cook Islands Resumes

Cook Islands tourism restarts today, ending a five-month border closure due to COVID-19. Graeme West, General Manager Australasia for Cook Islands Tourism Corporation, said today’s first flight of quarantine-free travel from New Zealand to the Cook Islands is very significant... More>>

Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>

Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>

Fonterra: Revises Milk Collection Forecast
Fonterra Co-operative Group Limited today revised the forecast for its 2021/22 New Zealand milk collections to 1,500 million kilograms of milk solids (kgMS), down from its opening forecast of 1,525 million kgMS... More>>