Award winning alcohol-removed wine available in NZ

MEDIA RELEASE
30 March 2009

Celebrate and Feel Great with EDENVALE

Award winning alcohol-removed wine now available in New Zealand

Kiwis can now relax with a glass, or even a bottle, of wine without worrying about the hangover thanks to EDENVALE – a healthy and great tasting alcohol-removed wine now available in New Zealand.

Available in Sparkling Cuvee, Chardonnay and Shiraz varietals, EDENVALE wines are perfect for those who enjoy a glass of wine but do not appreciate the added calories or hangover. The range is also ideal for women who are pregnant or nursing, health-conscious alcohol consumers, professionals on call, or non-drinkers who want to be included in celebrations or special occasions.

With at least thirty percent less calories than a normal glass of wine, EDENVALE’s innovative winemakers have created a guilt-free and delicious tasting alternative, packed with high levels of antioxidants.

The process starts with a naturally fermented wine product derived wholly from grapes. The beverage then undergoes a process to remove the alcohol from the base wine product with a minimum effect on the wine’s natural profile and taste.

EDENVALE was the winner of the prestigious Australian Food Challenge Award for best non-alcoholic beverage in 2007 and has adopted a leadership position in the Australian drinks sector.

Kate Power, EDENVALE Brand Manager at Hancocks, says; “Health-conscious New Zealanders are always keen to embrace innovative new products such as this and overseas markets are showing strong sales growth in the alcohol-removed wine segment. The launch of EDENVALE boosts our portfolio and complements the New Zealand wine market as a whole.”

The new EDENVALE wine range is now available from Glengarry stores and selected grocery and retail outlets throughout New Zealand for RRP $11.95 per 750ml bottle. Be sure to look for it in the beverage or liquor section, or ask for it by name at a store near you!

ENDS

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