Mother Earth Plant Opens In Hamilton

Media Release
24 April 2009

Mother Earth Plant Opens In Hamilton

Proud local company creates 20 new jobs for the region

Prolife Foods Ltd is today celebrating the opening of its Mother Earth factory in Te Rapa, Hamilton, and is by creating 20 new jobs for the region as a result.

The Mother Earth business was purchased from Cadbury in November 2008 and the factory is now operational at the home of parent company Prolife Foods.

Hamilton Deputy Mayor Pippa Mahood will officiate the opening and is a staunch supporter of the local business.

Deputy Mayor Mahood says “Twenty new jobs in the region is something to be proud of in these tough times. Prolife has been contributing to the economy for more than 20 years. It’s great to see that tradition continue.”

Joining the Deputy Mayor at the opening is Prolife Foods’ owner Bernie Crosby and recently-appointed CEO Andrew Smith.

Andrew Smith himself is a Hamilton old-boy and has worked with prestigious companies such as Fonterra Brands, Unilever and Procter and Gamble. He brings this experience to Prolife Foods and will bring a focus to developing the Mother Earth range.

“The team at Prolife Foods are staunchly proud to be based in the Waikato. There’s a real commitment to the community, so for us, bringing Mother Earth to Te Rapa was a natural step” says Andrew Smith.

Prolife Foods employs 120 staff from the region and 350 nationwide. The company sources and manufactures nuts, dried fruit, snacks, cereals, grains and confectionary. These products are sold nationally in supermarkets and other channels.

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