Florence Gains Another Legendary Exhibition

Florence Gains Another Legendary Exhibition - Ferrari

Renowned as the cradle of the Renaissance, the home of legendary Italians such as the Medici Family and Niccolo Machiavelli and where many of the world’s great art treasures are found in museums such as the Uffizi, Florence now has a display that showcases a modern Italian legend: Ferrari.

The supercar maker has opened a new Ferrari Store and exhibition in the heart of Florence on the chic Via degli Strozzi, with the Scuderia Ferrari driver Felipe Massa cutting the ribbon to open Florence’s latest tourist attraction. Two exceptional cars are on display at the new Store: a Ferrari 275 GTB – the 1964 berlinetta bodied by Pininfarina, of which 450 were built – and an Ferrari Enzo, the 2002 extreme road car encompassing all of the Prancing Horse’s most advanced F1-derived technologies, of which just 399 were built.

The concept for the two-storey 240 square metre Florence Ferrari Store was developed entirely by the Studio Iosa Ghini and sees it as much as a homage to the history and spirit of Ferrari’s twin souls of racing and luxury. Each area of the Store has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Formula 1 tifosi. Also on sale is a replica F2003 single-seater.

The Florence Ferrari Store joins the other 26 prestige Ferrari retail locations around the world, including those in London (recently inaugurated by Kimi Räikkönen), Barcelona (Spain), San Francisco and Miami (USA), Macao (China), and Abu Dhabi (UAE). It was created and will be managed by the ARP Group, which already partners Ferrari in the Rome, Fiumicino, Venice, Milan Malpensa and Bologna Stores The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.

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