Century Yuasa secure naming rights to Hot Rod Comp

Century Yuasa Batteries secure naming rights to NZHRA Street Rod Nationals

NEW ZEALAND, Rotorua – CenturyYuasa, the largest supplier of stored energy solutions in New Zealand has come on board with the Sulphur City Rod & Custom Club (Rotorua) and the New Zealand Hot Rod Association to bring you the 2009 CenturyYuasa Batteries NZHRA Street Rod
Nationals.

The Sulphur City Rod & Custom Club is no stranger to hosting successful events having organised the 1999 Pre 49 Street Rod Nationals and then the 2004 Street Rod Nationals. Both events are remembered for the high entrant numbers, slick organisation and large public show days. The club and its members bring a wealth of event promotion knowledge to the 2009 event held at the Blue Lake Holiday Park on November 6-9.

Together with the club’s knowledge and the new direction that Commercial Development Manager for NZHRA, John Deely is steering the New Zealand Hot Rod Association, the alliance with Century Yuasa Batteries is a perfect fit for the professionalism that all parties have to offer the event.

For some time now CenturyYuasa have enjoyed what has become a fairly longstanding involvement in Motorsport. Through their sponsorship of Drag Racing, Speedway, NZV8’s, and even Soap Box Derby the team at CenturyYuasa continue to take great pleasure in supporting these various sports. But they are also heavily involved in car enthusiast events including the Kumeu Classic Car and Hot Rod Show, Beach Hop, Hot Rod Nationals, and now the Street Rod Nationals.

As naming rights sponsor of the CenturyYuasa NZHRA 2009 Street Rod Nationals they continue their proud association with the hot rod/street rod community. “It is incredible to see the passion that people have put into their cars at these events.

It’s something that we as a company in the automotive industry are very proud to be a part of,” said Gerard Wade, CenturyYuasa’s National Account & Marketing Manager. “We are very much looking forward to working with the NZHRA and the members of the Sulphur City Rod and Custom Club to make this year’s Street Rod Nationals the best one yet,” continued Wade.

CenturyYuasa Batteries have 11 branches nationwide providing the widest distribution network in the country supplying an array of business types within the Automotive, Motive Power, and Standby industries.

Their Automotive Division supplies the well known Century brand of batteries to the New Zealand market which has a fantastic reputation for its quality and reliability. They have also just recently launched the globally recognized Yuasa brand into the market which itself has an enormous reputation internationally for delivering impeccable quality and performance.

With a joint ownership structure formed by GS Yuasa and PT. Trimitra, CenturyYuasa’s customers enjoy a comprehensive range of quality products sourced from some of the worlds leading battery manufacturers. Their product range itself includes batteries specific for Automotive, Commercial, Agricultural, Deep Cycle, Marine, Motorcycle, Industrial, as well as UPS applications.

For further information on the CenturyYuasa Batteries 2009 NZHRA Street Rod Nationals please visit www.hotrod.org.nz

ENDS

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