Samsung joins with Bebo in social networking
Samsung joins with Bebo in social networking partnership
AUCKLAND, May 28, 2009 – Samsung Mobile UK, a leading mobile phone provider, has announced a strategic partnership with AOL owned Bebo, launching Samsung’s biggest social networking collaboration ever.
The
partnership will include a number of core strands including:
the opportunity to provide content for the Bebo music
homepage “By coming together Bebo and Samsung
are able to combine great music content with powerful social
networking tools, enabling fans to converse and connect
around the music and artists that they love in a meaningful
way,” added Kate Burns, VP and Managing Director Europe,
Bebo. “Great editorial combined with live events
especially for Bebo users, will create a powerful and
engaging combination of content and community, enabling us
to penetrate the conversation in both the online and offline
worlds of our users.”
Mikah Martin-Cruz,
Marketing Director, Samsung UK, commented “We are an
innovative company that pushes the boundaries of technology
to entertain and improve people’s lives. The scale of this
partnership is a first for Samsung and is testament to how
seriously we take social networking and the need to pioneer
new ways of engaging our core audiences. We will work
closely with Bebo, the music industry and our network
partners to use these platforms to build closer artist fan
relationships.”
The partnership will offer
Samsung access to more than 10 million* monthly Bebo users
in the UK and Ireland and will create a music experience
that makes it easy for individuals to connect with one
another, share content, and explore common
passions.
Samsung will manage a dedicated music
profile that will feature Samsung’s music activity, both
on and offline, and has joined forces with Bebo and global
production company Endemol to produce a groundbreaking new
online music show and Bebo Original, ‘Beat’. This daily
music feast will launch in June, and will provide constantly
evolving live content featuring the hottest new bands,
exclusive performances, big star interviews, tour blogs,
music news, mobile content, competitions, and a whole lot
more.
Samsung and Bebo will also come together to
launch ‘Samsung Bebo Nights’ which will mark the social
network’s first foray into live music events. Samsung Bebo
Nights will be a monthly live performance of established and
up-and-coming music acts at the famous Gibson Guitar Studio
in Central London. The parties are in discussions to feature
the White Lies and The Maccabees as co-headliners for the
first Samsung Bebo Nights show, which is planned to take
place on the 1st June. Open to Bebo users this series of
intimate live events will extend the reach of Bebo music
offline and will feature cutting edge music talent from
across the globe.
Samsung views its partnership
with Bebo as part of a more extensive and longer-term
commitment to music and in particular new music. This
announcement follows the launch of Samsung’s iconic music
handset portfolio, The Beat Edition, which launches this
month with the Samsung BeatDJ handset, aimed at 16 – 25
year old music fans. Working with the grand masters of
sound, Bang & Olufsen, the Samsung Beat DJ has audio powered
by Bang & Olufsen ICEpower plus the perfect combination of
touch-screen technology and beautiful design. The overall
Music strategy and plan was developed, in collaboration with
the Bebo Music department, by leading entertainment
consultancy Octagon with social media specialists Jam
supporting Octagon on the Bebo plan and negotiation.
ends