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Financial Crsis Fatigue Sets In

News Release

Financial Crsis Fatigue Sets In

Auckland, 18 June 2009; Many New Zealanders are sick of seeing headlines about economic doom and gloom, according to a survey by The Nielsen Company.

The company polled more than 25,000 people worldwide, and found that New Zealanders were among those getting most bored of the coverage of the global financial crisis.

Although most New Zealanders (60%) were happy with the amount of space the media was devoting to the crisis, a quarter (26%) declared there was too much coverage.

Of the 52 countries surveyed, only nine reported a worse case of economic crisis fatigue. Consumers in Western Europe were the most fatigued, with (42%) of Swiss saying there was too much media coverage, followed by the Dutch (41%) and the Irish (38%).

Although 40 percent of New Zealanders surveyed think the media did a bad job of informing them of the issues that led to the crisis, they are generally positive about the coverage since then.

The majority (52%) say the media is now helping them to better understand the issues affecting the global economy, compared with (23%) who feel let down by the media (a quarter were ambivalent).

A similar number (53%) thought they were getting good information from the media about what governments were doing to solve the problems, compared with (20%) who felt short-changed.

The views of New Zealanders largely echoed those of others in the Asia Pacific region, who were generally less critical of the media than Europeans and Americans.

In North America, (51%) agreed that coverage leading up to the crisis was inadequate compared with (20%) who disagreed. In Europe, (48%) agreed compared with (22%).



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