ALT Group Roars At Cannes Design Lions

June 26, 2009

FOR IMMEDIATE RELEASE

ALT Group Roars At Cannesdesign Lions

Auckland multidisciplinary design company, Alt Group, was the highest honoured design company in Australasia with its Silver win announced last night (Thursday, June 25) at the Cannes Design Lions 2009.

Alt Group won Silver in the Corporate Identity Schemes - small scale, while the sole Australian winner, Leo Burnett, Sydney, won a Bronze for Earth Hour- Vote Earth Design.

Alt Group received their Silver for their work for Aucklandbased law firm Hudson Gavin Martin, a boutique legal practice specialising in intellectual property and technology law that was formed in 2007 by the firm’s three partners - Wayne Hudson, Mark Gavin and Simon Martin.

Based around the concept that “all good things come in threes,” the project, which saw Alt Group designing everything from the firm’s branding, corporate artwork, print advertising and collateral. The identity uses the copyright, trademark and registered symbols to directly reference the firm’s core business of assets, equities and liabilities. Alt also produced a small fold out brochure sprinkled with word trios, such as ‘Equities, Assets and Liabilities’; ‘Beg, Borrow, Steal’; and at the end: ‘Ready, Willing and Able’.

The Hudson Gavin Martin project has already won the company a number of national and international design awards, including one in February this year from the Type Directors Club in New Yorkand the supreme Graphic Stringer at the 2008 Designers Institute of New Zealand’s BeST Design Awards.

In April, Alt’s designs for the legal practice were among just 98 selected for inclusion in the 2009 edition of the UK’s internationally acclaimed Creative Review Annual, which showcases the finest creative work produced worldwide in 2008.

Dean Poole, creative director at Alt Group, said the company was “excited and elated” by their win at Cannes Lions.

“The Cannes Lions Awards are among the premium accolades in the advertising and design industries, so for our work to have taken home a Silver against leading international firms is a real achievement on our first outing at Cannes.”

In April their work was selected for inclusion in the UK’s Creative Review Annual and in February, the company was awarded a Certificate of Typographic Excellence from the Type Directors Club in New York. They were also finalists in the Editorial Category of the UK Design Week Awards and Australian Creative Magazine’s Hotshop Awards.

ends

© Scoop Media