Grow Your Hair As Long As You Like With New Range

Media Release June 16, 2009

Grow Your Hair As Long As You Like With New Herbal Essences Long Term Relationship Range

Love your luscious long locks, or always coveted long hair, but could never quite go the full distance? Now you can help kiss breakage goodbye and embrace the perfect partner for enjoying a lifelong love affair with long hair – introducing NEW Herbal Essences Long Term Relationship.

Scientifically formulated specifically for long tresses, Herbal Essences Long Term Relationship puts the love back into your hair. The new variant contains the highest level of conditioning agents in the range and leaves strands stronger against damage, while significantly reducing breakage and split ends.

Did you know that?
• Hair generally grows at a rate of 14-16cm per year and grows to an average maximum length of 3 ft. The ends of 3 ft long hair can be older than 6 years, carrying a record of what’s happened over those years (stress, diet, health)[1]
• The relationship with long hair is often MUCH longer than most romantic relationships, which studies have suggested to last only an average of 1.1 years.[2]

The NEW Long Term Relationship range features a newly formulated shampoo, conditioner and the first treatment for the brand. The three step regimen is equipped with highly conditioning ingredients such as polymers and silicones that deposit a protective layer on the hair.

On top of the new formulation comes the deliciously indulgent fusion of a red raspberry and satin fragrance to lavish your hair with the smell of super fruits, providing a haircare experience like never before.

So here is how it works:
Shampoo – The shampoo’s opaque, conditioning, anti-breakage formulation incorporates both silicones and polymers to provide fantastic wet and dry conditioning.

Conditioner – The high conditioning formula provides superior wet and dry conditioning benefits, using P&G exclusive technology that deposits conditioning ingredients more efficiently. For vital conditioning, this variant contains a silicone material that provides high quality conditioning via the amino function.

Treatment Mask – A high level conditioning rinse-off treatment, the first in the range provides a velvety kiss of extra protective conditioning power to strengthen hair against split ends and help protect against breakage. It works to nourish each strands protective layer that has been damaged or removed.

Fragrance – Red raspberry and satin, inspired by nature’s essence and blooming with luscious fragrance:
• Top notes – berry custard brulee, blackberry juice, plum and wild strawberry
• Middle notes – red velvet dream cake, violet flower, jasmine petal and red orchid
• Base notes – chocolate cherry melt-away, sensual woods and musks

NEW Herbal Essences Long Term Relationship Shampoo (RRP $6.59), Conditioner (RRP $6.59) and Split End Protector Mask RRP ($8.49) will be available in stores nationwide from June 2009.

ENDS

Notes to Editors:
[1] Robbins, Clarence; Chemical and Physical Behaviour of Human Hair, 4th Edition 2002, Springer Verlag USA, pg 9-10
[2] http://clearinghouse.missouriwestern.edu/manuscripts/464.asp, (Survey conducted amongst 101 undergraduate students)

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