Ketz-ke Gung Ho for Guangzhou!

Ketz-ke Gung Ho for Guangzhou!

It is said that the best time to expand your business is in times of recession, but the question is, how many entrepreneurs have the guts to believe this adage by opening new clothing stores at a time when other major retailers are either downsizing or closing down altogether?

It seems at least one; Jenny Drury, designer of New Zealand fashion label Ketz-ke. In collaboration with a mainland Chinese company, Drury recently opened her first dedicated store in Guangzhou, China, with plans to open more such outlets over the next two years.

“Like so many fashion labels sold in New Zealand, Guangzhou is where Ketz-ke garments are manufactured,” says Drury. “When Mr Lin approached me and said that they wanted to open a Ketz-ke store to cater for the local market and the large number of ex-Pats living in the region, I was delighted,” she says.

Mr Lin, Director of Drury’s partner company in China, explained the rationale behind opening fashion stores in such difficult times. “Ketz-ke is a fresh exciting brand that we knew would be welcomed by the local Chinese market,” he says. “Young women in China are right up with the latest trends, and more and more want to dress in the way they see in European fashion magazines,” he says. “Ketz-Ke’s casual urbanwear offers this to them.”

Since the store opened in May, Lin has found that the feedback has been overwhelmingly positive. “The customers have embraced the price points, fit, colours and feel of the fabrics included in the range,” he says. “We are happy to be able to offer those who live in Guangzhou, and soon the rest of China, an international clothing label at genuine prices.”

“They had such a sensible approach, focusing on taking advantage of reasonably priced store locations in high traffic areas, something I could only have done for myself here in New Zealand,” says Drury. “The first two months of trade in Guangzhou have been over and above expectations, so hopefully this is the start of great things to come,”she says.

www.ketz-ke.com

ENDS

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