Around-the-clock shopping possible in NZ

New, digital technology makes an around-the-clock, multimedia shopping experience possible for New Zealanders.

INTERACTIVE, 24/7 hourly shopping could soon be a reality in New Zealand, with Australian digital media company Yeahpoint bringing their futuristic technology to Auckland.

Yeahpoint’s custom designed touch screen technology has already enabled Singapore telecommunications giant SingTel to open a series of concept stores, creating a multimedia, around-the-clock shopping experience.

Yeahpoint interactive, digital screens are embedded throughout SingTel stores, from the store’s counter tops to the glass walls, accessible from outside the store, allowing Singapore shoppers to enjoy a café style shopping experience and buy products even after the store has closed.

Now, the Australian based company has brought their technology to Auckland, producing custom designed, interactive digital solutions which can help companies and retailers counter the current economic downturn and revolutionise the way New Zealand residents shop.

Christchurch born businessman Matt Cudworth is one of two partners who started Yeahpoint in 2003. He said the company decided to expand into New Zealand after the success of their products in the Australian and Asian markets.

“We already have a number of contracts in New Zealand and are very pleased with the progress we have made here,” he said. “There is a wealth of untapped possibilities for digital technology in the New Zealand retail market. In an economic downturn, businesses need to provide new incentives to attract customers and Yeahpoint has the technology, flexibility and experience to help businesses overcome the current crisis.”

Despite recessionary times, Mr Cudworth said some clients, including SingTel, L’Oreal and Mars, had reported increases of up to 600 per cent by using Yeahpoint’s custom designed digital interactive screens.

He said much of Yeahpoint’s success was due to the uniqueness of the product, its quality and the fact that the product actually increases sales. He said another key factor was that,unlike many of their competitors, Yeahpoint design, install and maintain all their solutions for their clients.

He said Yeahpoint’s newest platform, YeahWARE v6.0, was one of the most innovative platforms available globally, with added consumer intelligence and connectivity functions.

“Our unique YeahWare platform is a world first in how it caters for reliable, rapid delivery of interactive self-service solutions and enables simple and continuous evolution of the applications and content,” Mr Cudworth said. “As a result we are able to design unique solutions for clients that will best enhance their product beyond what any other company can currently offer. There is no question our digital solutions can revolutionise the retail market in New Zealand and we are very excited about our prospects here.”

ENDS

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