NZ Wine Online launches in Australia

NZ Wine Online launches in Australia
Introducing the first Australian wine store dedicated solely to the sale and promotion of New Zealand wines

Available nationally, Australians can select from largest range of New Zealand wines available in Australia with the launch of NZ Wine Online at www.nzwineonline.com.au

As well as stocking the largest range of New Zealand Wines available anywhere in Australia (online or in-store), NZ Wine Online offers visitors expert insight and education on New Zealand wine and wineries to delight both connoisseurs and novices alike.

Through the site, users can browse wines via region, variety, price range or even taste descriptors to uncover:

o Trophies, medals, awards or accolades from wine writers attributed to a particular wine

o Marquee restaurants a particular wine can be found served at

o Tasting notes and food pairings

Site creators see the site as helping to broaden the profile of New Zealand wines in Australia beyond Pinot Noir and Sauvignon Blanc, which currently outnumber any other varieties sold here. With a heavy emphasis on education and wine-tourism, NZ Wine Online also provides lesser-known regions the opportunity to raise their profile and brand within the market.

According to Monty James, New Zealand Winegrowers’ Australian marketing manager, “It’s exciting to see the increasing number of opportunities that exist for Australians to taste New Zealand wines they may have never tried before to make new discoveries and experience the full breadth and depth that New Zealand wines offer.”

Follow NZ Wine Online on Twitter – nzwineonline

ENDS

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