AIRSHED-Catalyst launch emissions tool

PRESS RELEASE.
For Friday, 24 July 2009.

From AIRSHED Limited.

AIRSHED-Catalyst launch emissions tool for exporters

AIRSHED and Catalyst R&D are pleased to announce the launch of a new Greenhouse Gas emissions calculation tool for sea freighted container cargo.

The New Zealand-based partners jointly developed the tool with a view to helping exporters in Australasia better understand the impact their shipping activities have on Climate Change.

AIRSHED Director Maia Ririnui said today, “Exporters need to measure the carbon footprint associated with the transport of their goods, in addition to the production process. International consumers, in Europe and the US particularly, are becoming increasingly sensitive to this information as we’ve seen with the food miles debate in recent years.”

Malcolm Garnham from Catalyst R&D added, “Measuring transport emissions is a key step in the life cycle analysis work we’ve been doing for some of our larger clients in the export sector. This tool will help small and mid-sized exporters take that step too.”

Ririnui also suggested, “Exporters need to monitor these emission levels closely and do what they can to reduce them. In some cases it will also be in their interest to offset these emissions with high quality carbon offsets. If done properly, this can add to the marketability of their product.”

The online tool is available free of charge on each of the companies websites.

About AIRSHED
AIRSHED is a New Zealand company that helps people take action against Climate Change. It is the exclusive Australasian partner of myclimate, the Swiss climate protection foundation. For more about AIRSHED , see: http://www.airshed.co.nz/about-airshed/. For more about myclimate, see: http://www.myclimate.org/en.html?lang=en.
 
About Catalyst R&D
Catalyst R&D offers a range of research and development services to help activate, enable and evolve businesses. For more about Catalyst, see: http://www.catalystnz.co.nz/.

AIRSHED and Catalyst have been working together on Climate Change projects since May 2008.

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