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Pingar Expands Its Platform Into China

Media Release
Pingar Opens Up China Market With Hong Kong Office
Pingar Expands Its Platform Into China With HK Office

Auckland, 24 July 2009 – Tauranga–based Pingar, the New Zealand content commercialisation and dynamic software company that has developed the next generation ‘intelligent’ search engine, announced today that it is creating offices in Hong Kong as its Asian hub.

Pingar’s new offices will be opened in Hong Kong’s prestigious Science and Innovation Park and will be close to one of its key partners Compose System, as well as a range of potential customers in China and Asia. Compose System, which is providing to Pingar a dynamic content delivery engine, is an innovative developer of workflow and print publishing solutions that are used by the Asian and global printing industry.

Tom Sit, founder and CEO of Compose System says that “We work very closely with the Pingar team and we know that having a physical presence in Hong Kong will open up many more opportunities for the Company’s innovative new search process, so we are pleased that Pingar is looking to expand into Asia using Hong Kong as a hub. We look forward to working with and introducing clients to Pingar’s search platform as this unique advertising and aggregation platform will allow users to gain a competitive advantage in this information critical age.”

Pingar’s joint co-founder and Managing Director Peter Wren-Hilton adds that the Company recognised the need to have a strong base in Asia so that it could be closer to potential clients and partners in the region including Microsoft Hong Kong.

“Pingar now has a footprint in China and we are keen to open up that market to our solution. We already have a recognised presence through our close working relationship with Compose System, which has a range of significant clients and connections in mainland China. In addition, Pingar works closely with Microsoft offices around the world including Hong Kong, particularly with the SharePoint enterprise teams,” says Wren-Hilton.

Wren-Hilton also says that Hong Kong’s prestigious Science and Innovation Park provides Pingar with a central location, while being close to partners and will also allow for additional synergies and client support.

Sharon-May McCrostie, New Zealand’s Trade Commissioner to Hong Kong also endorses Pingar’s move into the Chinese market.

“Pingar has a revolutionary, clever way of search that will transform so many industry sectors including publishing and monetizing online content. It has been very exciting for us to see a New Zealand company taking on the world and making real inroads. We’re sure we’ll see a lot more of Pingar and look forward to their showcasing as part of the New Zealand Pavilion at World Expo in Shanghai in July 2010,” says McCrostie.

New Zealand Trade and Enterprise has also provided Pingar with support via detailed market research and counsel, which has assisted the Company with a smooth transition into the Hong Kong and China market.

Pingar also recently established offices in Wales at the Swansea Technium targeting the UK and European markets.


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