New Local Format For The Warehouse

Media Release

28 July 2009

New Local Format For The Warehouse
 

The Warehouse, New Zealand’s largest retailer now with 86 stores nationwide and its recently launched online store, has opened its first smaller store format - The Warehouse Local - with plans to roll out the regionalised concept nationwide.

The Warehouse CEO, Ian Morrice, says his team are excited about the new offering, “We have developed a solution to give more New Zealanders across the country better access to great products, well known brands and of course low prices. The compact format of The Warehouse Local enables us to do this and we plan to roll out around 15 local stores over the coming years.”

Morrice added, “The Warehouse Local delivers low prices, a wide range of products and services, and convenient shopping to smaller town residents. The more compact store format offers a range of top selling product categories including fashion, home and garden, music and DVDs, and household consumables, tailored to the local customer needs.  Research carried out with 600 residents of Mosgiel determined the range and choice of products in this first store.”

On 23 July the company opened its first The Warehouse Local in Mosgiel, near Dunedin. The store opening, and the jobs it has created, comes as a positive boost for the community after a year of significant job losses.

Mosgiel resident and Dunedin Deputy Mayor, Syd Brown, attended the opening ceremony saying, “The Warehouse’s presence offers new and welcome employment opportunities to a community which has been hard hit by recent set-backs. There’s now an exciting new career path for our young people about to enter the work-place”.

The Warehouse has employed Dunedin locals to fill three of the six store management and supervisor roles in its Mosgiel store, and all of the 22 service staff from the small community. 

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