Huffer puts on its fancy pants for Fashion Week

For immediate release 11 August 2009

Huffer puts on its fancy pants for Fashion Week

The Huffer collective is thrilled to announce its newest addition – one of the coolest girls on Ponsonby Road, NZ designer Kristine Crabb. Known for her beautiful, original designs, Crabb is joining forces with Huffer for their upcoming show at Air New Zealand Fashion Week by designing 25 pieces for the Winter 2010 Womenswear collection.

“Huffer has been working towards creating a collaborative design culture – a design team that utilises contributors rather than having a specific men’s and women’s designer. Kristine fits into this concept perfectly – we love her label and we love the designs we’ve come up with together,” says Huffer Director, Steve Dunstan.

While they’ve had menswear market on lockdown for over ten years, it is only in recent collections that Huffer womenswear has seriously evolved. Described by director Dan Buckley as “raw sophistication”, the women’s range has so far encapsulated fashion with a casual quality. With new fashion and lifestyle websites and blogs popping up with a quickening pace, and the opportunity to buy online from anywhere in the world, consumers are becoming more savvy and are armed with a plethora of information. This ever-changing fashion climate has meant that both Crabb and the Huffer team felt it was time to take a risk, “step it up and push some boundaries.”

“I wanted to make some really beautiful, strong pieces that were simple and practical in keeping with our own modern aesthetic. We’ve drawn inspiration from the cutting techniques of the 1920’s and 1980’s and I feel that the creativity at Miss Crabb mixes well with the natural easiness Huffer has in their womenswear, “ says Crabb.

The partnership also means that each label can bring their designs to a “broader and exciting market” while adding a new element to their labels. For Huffer it’s about adding a new dimension to the label and freshening up the womenswear and while Crabb is drawn to the opportunity of seeing if her ideas work on a larger scale to a wider audience. With the two brands looking in the same direction, the designs came together naturally and the result is set to wow their ANZFW audience and consumers alike.

“I think that our brands are good together, they complement each other and there’s a real opportunity for us both to experiment. Both brands come from the same place - the heart.”
www.huffer.co.nz

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