New male grooming tool tackles the final frontier

Media release
02 September 2009

New male grooming tool tackles the final frontier!

Hair. Who needs it?

The girls already know that. And now more and more guys are coming to the same conclusion. They’re shaving hair off in slabs, from all over their bodies…and it’s not only cyclists and swimmers.

But while the current fashion may be for smooth hairless skin, the grooming implements don’t appear to have kept pace with the trend. Until now.

Philips is launching two new shaving and grooming products designed to leave no follicle out of place no matter where it has laid down roots. They complement Philips’ comprehensive range of male grooming products to suit all styles - an Ear & Nose Trimmer as well as a range of hair clippers.

The Philips grooming portfolio gives the guys the power to create, define and alter desired facial, head and body hair styles effortlessly and with maximum precision.

The Philips Bodygroom is for below the neck trimming. It’s a waterproof, rechargeable grooming system with a hypoallergenic shaving head for complete hair removal and three combs with different length settings for tidying hair.

The Bodygroom is specifically designed to effectively and hygienically trim and shave body hair without any of the discomforts associated with other forms of hair removal – such as, ahem, wax.

Philips’ new 7-in-1 Grooming Kit works on the neck and above. The 7-in-1 brings a diverse arsenal of precision cutting attachments to facial hair grooming for an unlimited combination of looks.

The kit has a smaller, easy-to-manoeuvre grooming tool that enables guys to see more of what they’re doing for a better all-round look. And, in addition to the shaver, it has six other heads to ensure no mane escapes scrutiny.

According to Philips spokesperson Cliff Carr, global research by the company shows around half the men on the planet wear facial hair.

“And many like to show off their creative side in grooming. Philips’ 7-in-1 provides a multitude of trimming options and modern MicroBlade technology for stylishly taming facial hair.

The unit comprises full size trimmer blade, fine detail blade, mini shaver, nose ear & eyebrow trimmer and nine-position beard and moustache comb.

Carr says the Philips Bodygroom enables guys to “shave everywhere, safely and anywhere”.

“Men’s grooming regimes are becoming increasingly elaborate. And it’s not just the sports stars who are now in to hair removal. Our research shows, of the men who currently groom body hair, one-third shave or trim the pubic area, 13 per cent remove chest hair and shave or trim armpits and one in 10 remove back hair.”

In addition to the BodyGroom and 7-in-1, the Philips range of hair groomers includes a new safe, fast and easy nose and ear trimmer and two convenient rechargeable hair and beard clippers.

The full range of Philips hair grooming products is available from Briscoes, Noel Leeming, Harvey Norman, Bond and Bond, LV Martin, 100% Stores and Hill & Stewart.

ENDS

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