Swap until you drop on new website

Press release

Swap until you drop: New website cuts the cost of fashion in hard times

The clothes swapping craze has arrived in New Zealand thanks to a couple of budding internet entrepreneurs who are bringing the fashion-conscious kiwi their own site to ‘swap until they drop’.

The new http://www.iswish.co.nz website is the ultimate way of updating your wardrobe with designer brands and quality items without forking out for new clothes.

It is widely predicted that the era of ‘fast fashion’ is coming to an abrupt end due to the pressures of the credit crunch and global warming. Already in the US and Europe ‘swishing’ parties have become the lastest craze as people cut back on spending and reduce waste.

iSwish is a unique take on this concept with its ‘mirror match’ tool that helps people connect and swap clothes with their body doubles throughout New Zealand.

iSwish founders are Aucklanders Victoria Penney and Karin Sjosten.

Vicky says: “The more we talked to friends and family about our idea, the more we realised that people are increasingly concerned about both their personal finances and the environment.

Karin says: “We may be reluctant to admit it, but many of us, myself included, are guilty of buying too much. My wardrobe is bursting full of clothes and accessories that I don’t wear. Some have never been worn thanks to impulse buys and unloved gifts! Our site is the place where people swap fashionable items they have lost interest in wearing but would be proud to pass on to others.”

The idea for the ‘mirror match’ function came about when Vicky, who is a 5’6 hourglass and wears a size 12 tried to swap clothes with Karin, who also wears a size 12 but is a 6’1 column shape.

Vicky says “Mirror match gets around this age-old problem by giving iSwish members the opportunity to, in-confidence, provide more detailed body measurements. These are used to create networks of ‘mirror matched’ people with similar body sizes for easy one-to-one clothes swapping”.

Joining iSwish is FREE with no listing or end of transaction fees. Using iSwish is simple:
1. Sort out your wardrobe identifying items you no longer wear. Then upload these items to the webpage.
2. iSwish members interested in your items can request them. You can accept their offers and receive credits, or opt for direct item swaps.
3. Browse at your leisure and request items you like.
4. Use your items or earned credits to request those items.
5. Enjoy receiving packages in your mail.

ENDS

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