Love Images leads the way with Zero sitting fee

News Release 7th September 2009

Love Images leads the way with Zero sitting fee for family portrait photographs!

Love Images is happy to announce a new initiative to help families that are looking for a portrait photographer. They have decided to abolish their $350 sitting fee that has been, for years, the cornerstone of the family portrait photography industry.

Gary Hewlett, founder and principal photographer with Love Images, said upon announcing the new initiative “The sitting fee has been around since the days of film, and was designed to cover the photographer’s costs in the event that the client was unhappy with the pictures that the photographer took for them. It was also designed to pay a proportion of the running costs of owning a studio”

“Three factors have led us to decide to get rid of the sitting fee at Love Images – firstly, we no longer shoot film and so we do not have that cost. Secondly we have never had a client who was unhappy with their pictures, and thirdly Love Images shoots exclusively on location so we do not have a studio to pay for. We therefore see no need to impose this outdated charge, which we now see as a tax on our clients.”

“We want to pioneer a new standard of charging for portrait photography clients” concluded Gary, who is also National Portrait Photography Director for the NZIPP (New Zealand Institute of Professional Photography). “I believe that Love Images clients should only have to part with money if they are truly delighted with our work, and we are confident enough in our images to remove the archaic safety net of the sitting fee.”

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