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Chrysler And Sime Darby Announce New Partnership

Sept 11th 2009.

Chrysler And Sime Darby Announce New Partnership For New Zealand

Sime Darby Automobiles has signed a General Distributor Agreement with Chrysler Group LLC; this agreement is effective from 1st October 2009.

Sime Darby Automobiles will represent the Chrysler, Jeep, Dodge and Mopar brands in their entirety in New Zealand with a seamless continuation of New Vehicle supply, Parts supply & Warranty/technical support. It will also continue to distribute Peugeot through a separate dedicated team.

Sime Darby Automobiles is a wholly owned subsidiary of Sime Darby Motor Group (NZ) Limited which in turn is a part of the Sime Darby Berhad Group of Companies.

Sime Darby’s substantial business interests in the motor industry stretch across the Asia Pacific Region with a presence in Malaysia, Australia, China, Hong Kong, Macau, New Zealand, Singapore and Thailand. Sime Darby is actively involved in many facets of business encompassing, importation, assembly, distribution and retail.

The Motors Division of Sime Darby has strong relationships with many vehicle manufacturers around the world. In New Zealand the Sime Darby Group distributes Peugeot passenger vehicles, Mack, Hino, UD Nissan, Renault & Volvo Trucks and Coaches as well and has extensive retail vehicle operations and employs almost 800 people.

David Smith, General Manager of Chrysler New Zealand says “the partnership between Chrysler Group LLC & Sime Darby is a natural and exciting fit representing outstanding opportunities to strengthen and build our mutual businesses by delivering premium levels of service to our business partners and our mutual customers”.

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Managing Director for Sime Darby in New Zealand Patrick McKenna says “Sime is proud to be able to add the Chrysler, Jeep, Dodge & Mopar brands to the world leading brands which we already represent”. Mr. McKenna went on to explain that the Sime Darby business ethic of delivering world class customer service at all levels was a key in cementing the new relationship and thanked the Chrysler Group for the trust they have shown in appointing Sime Darby as the distributor for New Zealand.

Chrysler’s head office in Australia currently supports and manages relationships with other vehicle distributors in the South Pacific region and will work closely with Sime Darby in representing Chrysler’s presence.


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