Energ drink for soldiers was not a publicity stunt

Media Release 18/09/09, for immediate media use:
DEMON DRINKS say energy drinks for soldiers was in no way a publicity stunt

In response to recent news reports that Demon Drinks organised a publicity stunt with NZ soldiers, Demon Drinks would like to state that they are upset that the NZ Army soldiers have been sent home and would like to clarify that in no way were the soldiers involved in any kind of commercial sponsorship agreement or publicity stunt. Demon Drinks simply provided free drinks and posters at the soldiers request as we wanted to support New Zealand troops. Demon Drinks has no understanding of army procedures, so did not know this would cause an issue.

The soldiers were not directly asked to take part in any kind of promotion. Demon Drinks donates products and does sampling all over the country every day. Often we ask for photos of people drinking the product in return. In no way was this a publicity stunt.

Demon Drinks regrets what has happened to the soldiers, and expressed this to them personally several weeks ago. If we had realised that this was going to be the outcome we would never have provided free drinks.

Demon Drinks was acting in good faith to help NZ Troops and we wanted to show our support for them, it is very unfortunate the way this has panned out for the soldiers and we will do everything we can to help these soldiers if their careers are in jeopardy.

ENDS

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