Bright Young Things Back In Business

FOR IMMEDIATE RELEASE 30 SEPTEMBER 2009

Bright Young Things Back In Business

With New Zealand Trade and Enterprise’s magazine ‘bright’ scuppered in June public service cuts, Wellington upstart IN-Business is set to become the largest circulating business magazine in New Zealand.

An editorial partnership between NZTE and year-old publication IN-Business has been signed to ensure the continuation of the export focused content that made bright New Zealand’s most read business magazine.

In October, the 17,000 bright subscriber base will receive copies of IN-Business magazine with retail distribution taking the total to well over 20,000 copies.

NZTE CEO Tim Gibson said he was happy that their international perspectives are to continue in print.

“NZTE will provide ongoing editorial content about key markets and ways of doing business internationally.

“Tim Collins, publisher of IN-Business, is keen to see the magazine’s mix of inspiring stories about New Zealand businesses with international aspirations grow, and we look forward to helping him do that,” he said.

Collins said he looked forward to developing the NZTE partnership and making the most of the tough economic environment.

“Now more than ever business decision makers need to be informed and inspired,” he said.

“Support for our magazine has grown dramatically over the last 12 months, far more than any other national business magazine. That’s probably because we put readers first - we give them what they’re interested in, real stories about real people - and we don’t just feed them lazy syndicated features.”

Collins had fighting words for the large media industry incumbents.

“We’re not afraid of the old school giants who act like they own media in this country, business readers here deserve better.”

With its roots in Wellington, IN-Business’s expansion into the rest of New Zealand begins with the October issue featuring Jeremy Moon, Bob Jones, Rod Drury, Pattrick Smellie, Tim Pankhurst, Bruce Sheppard, Ganesh Nana and friends.

ENDS

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