Simon Hammond's New Book: CEO of Earth

Why do leading brands like Apple, Coke and Google have such loyal followers? What makes them different? How do they continue to grow regardless of market conditions?

Branding expert Simon Hammond believes it comes down to engaging consumers to believe in the brand, with his theories currently used by some of Australia’s top companies (including Westpac & Boost) as well as being studied in major universities across the country.

Simon’s new book CEO of Earth shows how creating brand connection through engaging consumers increases their loyalty and enhances growth potential. Told as a narrative business fable that’s part Hitchhiker’s Guide to the Galaxy and part Fish!, CEO of Earth examines the power of branding that asks the question: How would you run Earth as a business and a brand?

For marketers interested in increasing customer loyalty and building a brand that people believe in, CEO of Earth is an essential read for those looking to grow market share and become a celebrated brand.

Additional Information

* Demonstrates the importance of belief and emotion in branding

* Unique look at branding principles through a narrative

* Author is an industry leader & author of BE Brands and GUTS

* Author can discuss the importance of branding during an upturn

About the Author

Simon Hammond is one of Australia’s leading branding gurus. Over the past two decades he was worked consistently towards creating business change through radical new marketing and branding methodologies for some of the country’s best-known brands.

Publication date: NOVEMBER 2009

For a PDF of this release please visit the following link:

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