NZ Truth Changes Hands, Revamps Content

Media Release

So what’s new after 105 years? The publishing of NZ Truth has moved to new hands. NZ Truth, owned by Multimedia Solutions Limited, was published by Truth Publications but that arrangement has now ceased.

With the launch of the new paper, Truth Weekender, the role of publisher has moved to Truth Weekender Ltd. This change in the paper is matched by a new business structure and market positioning. The new company direction will be led by Editor Chris Baldock previously at Sunday News, who brings a passion and flair for tabloid newsprint.

The paper has moved to a pre weekend publication and increased in size to 56 pages. This is a brand new look and feel tabloid newspaper, truly focused on the weekend and weekend activities, delivering Sport, Hunting, Fishing, Entertainment, What’s On and opinionated news.

The sports section has expanded with Mike Brown, previously Editor of Friday Flash, joining the sports team to produce a weekly horse racing section. The changes have also seen the introduction of a comprehensive guide of what to do on the weekend especially aimed at dads or single parents.

The change to the Truth Weekender has also seen a substantial increase in the news team with five journalists covering the issues that are at the top of mind for ordinary New Zealanders. The team deliver stories on subjects that affect each and every Kiwi, written in a straight talking tabloid style every week.

There is a new removable magazine Skin, focuses on night life and has a full size pin up centrefold girl for the boys. The insert is part of a move towards a new internet portal, skin.net.nz, focusing on nightlife and relationship products and services.

ENDS

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