Scoop has an Ethical Paywall
Kiwis Flock to the Internet for Christmas Gifts
News Release
Kiwis Flock to the Internet for
Christmas Gift Purchases
- Books, clothing, toys, beauty
products, gift vouchers and CDs/records/tapes tipped to be
amongst online’s best sellers list in 2009
Auckland, 15 December 2009 — As the Christmas retail season gets into full-swing, retailers vying for a share of New Zealand consumers’ wallets are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to leading research company Nielsen.
The Nielsen data indicates that consumer buzz relating to shopping for Christmas gifts is also increasing as we approach the peak Christmas shopping days, with online discussion relating to Christmas shopping seeing a four-fold increase in November (see chart 1). A recent US report from Nielsen* shows that shoppers actively rely on social media sites to learn about where to find the best deals, product recommendations, gift ideas and money saving tips. The report highlights an opportunity for retailers to go beyond traditional TV and printed circulars and use social media outlets to get shoppers excited about their holiday deals. Shoppers enjoy being the first to find out about a deal and share it with their network.
“Christmas isn’t called the silly season for nothing,” says Tony Boyte, Research Director for Nielsen’s online division. “Shopping centres and malls are extremely hectic and crowded at this time of year and for many consumers, online retail channels offer an increasingly appealing opportunity to shop from the comfort of their own homes rather than battle the crowds.”
According to Nielsen, there are now nearly 1.5
million New Zealanders shopping online, and the company tips
record numbers will opt for online sales this
Christmas.
Based on findings in the Nielsen Online Retail
Report 2008, products expected to be the best online sellers
for Christmas in 2009 include books, clothing, toys, beauty
products, gift vouchers and CDs/records/tapes (see chart
1).
Chart 1: Percentage of online Christmas shoppers purchasing product type
Click for big version
Source: Nielsen Online Retail
Report 2008
* 2009 Online Holiday Sales Outlook: What
Consumers Have in Store for
Retailers
ENDS
Business Canterbury: Urges Council To Cut Costs, Not Ambition For City
Wellington Airport: On Track For Net Zero Emissions By 2028
Landcare Research: ANZAC Gall Fly Release Promises Natural Solution To Weed Threat
NZ Anti-Vivisection Society: Auckland Rat Lovers Unite!
University of Canterbury: $1.35 Million Grant To Study Lion-like Jumping Spiders
Federated Farmers: Government Ends War On Farming
