Giving ticket buyers more mosh for less dosh

 
moshtix launches in NZ

Giving ticket buyers more mosh for less dosh

In response to consumers' cry for a better, cheaper and more eco-friendly way to buy tickets – paperless-ticketing company moshtix ( www.moshtix.co.nz) today officially launches in New Zealand.

Launched in 2003 in Australia, moshtix was born out of frustration with traditional ticketing companies and their exorbitant booking and postage fees. By emailing tickets directly, moshtix keeps overheads down and passes the savings on to gig-goers. As well as being more eco-friendly, the paper-less system also guarantees moshtix tickets never get lost in the post.

moshtix also works hard with promoters to prevent ticket scalping. For high-profile events, ticket buyers are asked their name and date of birth, which is encoded into a barcode on the ticket. In order to gain entry to the event, ticket holders must show their personal identification matches the barcode.

An instant success upon launch, moshtix now caters for concerts, dance parties, festivals, comedy, film and outdoor cinema. It sells bar-coded PDF tickets directly through its website and through selected retailers.

Last year, moshtix was asked by New Zealand promoters to cross the Tasman Sea after gig-goers cried out for a more convenient and cost effective offering.

The launch comes as a recent study shows music lovers believe cheaper booking fees (64%) and paperless tickets instantly emailed after purchase (54%) are the most commonly suggested ways to make the ticket buying experience easier.

The study carried out by research company, CoreData of more than 2,100 gig-goers also found live concerts are the best way to experience music and the recent economic downturn appears to have not impacted the number of gigs people are attending.

The study also found they are still finding cash to go to gigs with the majority of respondents (63%) seeing live music once a month or more with a further 27% seeing live music every three months

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