Dulux Launches Breakthrough Product

Dulux Launches Breakthrough New Product for Kiwi Homeowners to Help Protect Kitchen and Bathroom Surfaces

Leading New Zealand paint manufacturer, Dulux has launched a breakthrough new product that not only offers superior durability to help protect surfaces in two of the most popular and used areas of the home, but provides a virtually impenetrable safeguard against common household nasties such as bacteria and mould.

The innovative new interior paint, Dulux Wash & Wear Kitchen & Bathroom, has been developed specifically for use in areas that require regular cleaning and protection against mould and bacteria growth, such as kitchens, bathrooms and laundries.

“Kitchens and bathrooms are not only the most popular and used rooms in a home, they’re often the most difficult to maintain,” said Renay Robertson, Marketing Manager at Dulux New Zealand, who points out it is important for people considering painting their bathroom or kitchen to choose a product that has been designed specifically for use in these areas.

“When it comes to painting your bathroom or kitchen, it’s important to choose a paint that will not only protect the surface of the walls and ceilings from damage caused by water and other environmental factors so that they stay looking better for longer, but one that will help keep the surfaces hygienic and will provide protection against mould and bacteria - which can be rampant in bathroom and kitchen areas.”

Utilising the latest technologies, Dulux Wash & Wear Kitchen & Bathroom is an incredibly resilient paint that offers a winning combination of superior durability and unparalleled protection against mould and bacteria growth all in the one product.

One of the key features of Dulux’s new Wash & Wear Kitchen & Bathroom is its ability to repel mould – a common problem that affects one third of New Zealand homes and is thought to contribute to health issues such as asthma[*].

“Mould occurs virtually anywhere that moisture occurs, so kitchens and bathrooms are obviously very susceptible to developing it,” said Robertson.

Using highly effective mould resistant technology, Dulux Wash & Wear Kitchen & Bathroom, which comes with a seven year guarantee against mould growth, contains a formula that prevents mould spores from growing and adhering to the paint surface.

The product also protects against mould stains and odours, keeping walls and ceilings fresh and clean.

In addition to its mould resistant properties, Dulux Wash & Wear Kitchen & Bathroom contains a unique anti-bacterial formulation that actively inhibits bacteria from growing, providing protection against human, pet and food borne bacteria, bacteria stains and odours.

The anti-bacterial formula is embedded into the latex of the product so it will not wash or wear off from the surface of the paint, offering long-term anti-bacterial protection.

“When used alongside regular cleaning, Dulux Wash & Wear Kitchen & Bathroom provides a high standard of hygiene, which is obviously incredibly important in areas such as kitchens where food is prepared and eaten,” said Robertson.

Utilising Dulux’s patented and proven Wash & Wear technology, the tough protective finish of the product guards against stains left behind by grease, food and beverages in the kitchen and the residue resulting from soap, cosmetics and grooming products in the bathroom.

Scuff and moisture resistant, Dulux Wash & Wear Kitchen & Bathroom is incredibly durable and hardwearing, allowing walls to be cleaned on a regular basis without causing any harm to the painted surface.

“Even with regular cleaning, walls and ceilings stay looking fresher for longer,” says Robertson of the products ability to withstand frequent washing.

Because the paint has been designed to be used in kitchens and bathrooms, it has been formulated to have an incredibly low odour, so is safe for both people and pets.

Water based, Dulux Wash & Wear Kitchen & Bathroom has been developed to ensure brush loading and application is maximised, providing a smoother, more even paint finish.

Available in low-sheen and semi-gloss finishes, Dulux Wash & Wear Kitchen & Bathroom is available in a wide range of colours from the Dulux Colours of New Zealand collection and comes in handy 1L, 2L and 4L pails.

Dulux Wash & Wear Kitchen & Bathroom will be available from all major hardware retailers nationwide from February 25.

ENDS

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