One Million Page Views in One Year for Online Memo

One Million Page Views in One Year for Online Memory “Bank”

In only twelve months of operation, Christchurch based death information services company, A Memory Tree, has reached over one million page views, now storing thousands of memories on pages created for those who have died all over New Zealand.

Managing director and company founder, Sue Skeet, says A Memory Tree’s website has recognised an unfulfilled need for both business and private users to be able to find death information promptly. “It makes sense to quickly pool death information in one place so that finding it is both easy and efficient.”

“The increase in website traffic has translated directly into significant demand for our service, from businesses keen to receive death notice information. The legal profession, insurers and healthcare providers can see immediate benefits, especially in today’s market, where customer service is a key point of difference between one business and another”, says Sue. “The service we provide can prove crucial in communicating to a client database – it improves business processes, updates are received in real time, and the information will help avoid any embarrassing errors,” she added.

The company has been collating deaths since December 2006 and there are now over 90,000 listings and pages created. For any business maintaining a client database, the information A Memory Tree provides, together with its’ timely delivery, is essential. For relatives, friends and colleagues of the deceased, the remembrance pages provide a place to leave messages and memories, and find people they may have lost touch with.

“Death is a delicate time. It has an impact on a great number of people and businesses, and just as information needs to be imparted quickly to meet the deceased last wishes, not to mention all other administrative matters relating to the person, it’s also a time to connect with others and offer support to each other. Our remembrance pages have been very well received with just under 65% of them being visited”, says Sue. “Quite simply, A Memory Tree fills the gap that time and geography otherwise creates,” she concluded.

ENDS

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