Kiwi company achieves de Bono coup

Kiwi company’s de Bono coup ‘demonstrates NZ marketing message’

A New Zealand-based company taking renowned creative thinker Edward de Bono to largely corporate Indian audiences this week is demonstrating a “powerful way to promote New Zealand's own marketing message of New Zealand – New Thinking”, the country’s High Commissioner to India has said.

Rupert Holborow, who was guest of honour at the first de Bono event in Delhi last night, praised Wellington businesswomen Raga D’silva and Nicola Fenton, directors of Global Village Unlimited, for organising the de Bono tour.

Global Village Unlimited specialises in assisting Indian businesses into New Zealand and New Zealand businesses into India. The company is also taking de Bono to Bangalore and Mumbai this week, as part of its Gurumantra Series (www.gurumantraseries.com), established to take ‘guru’ speakers to various part of the globe.

Mr Holborow said Global Village Unlimited’s de Bono events were the work of a “very creative, energetic New Zealand company”.

Ms D’silva, who is also the Deputy Chair of India New Zealand Business Council, said she saw the de Bono tour and the New Zealand-India connection that led to it as very much promoting “Brand New Zealand”.

“We definitely see ourselves as operating in that environment of increasing trade and closeness between our two countries. So delivering a product as credible and relevant as Edward de Bono to corporate decision-makers New Zealand companies would do business with is very gratifying,” she said.

Ms Fenton said the events were vindicating their decision to relocate from Wellington to India for four months “to make it all happen”.

“Establishing the Gurumantra Series really is about ‘living’ our name – Global Village Unlimited. It’s about the exchange of ideas and knowledge to connect our world; to make it a real global village,” Ms D’silva said.

“Edward de Bono represents that in lots of ways, but we’re also in discussions with other high profile thinkers and speakers who really have something to say and something of value to add.

“We are looking at how we can bring them to audiences over here and in New Zealand and elsewhere.”

ENDS

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