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Liquorland Launches 2010 Wine Competition

Liquorland Launches 2010 International Wine Competition

Entries open this week for New Zealand’s most established international wine competition.

Previously known as the Liquorland Top 100 International Wine Competition this year’s event sees some fresh developments triggered by the need to meet consumer requirements while operating in a changing market place. The activity has been split into two key elements – the Liquorland International Wine Competition and the Liquorland Top 100. The first is a stand alone wine competition while the second is the Liquorland Top 100 promotion comprising up to 100 award-winning wines available in Liquorland stores nationwide.

Liquorland Limited Merchandise Manager, Andrew Bartley explains, “These developments give us more flexibility at retail level, allowing us to put a greater focus on our customers’ needs. By meeting, and hopefully exceeding their requirements, we are in turn enhancing the sales opportunity.”

A summary of the key changes are as follows:
• Judging will be at the beginning of May with retail activity starting in June.
• There are no longer any minimum volume requirements in order to enter.
• There will no longer be an embargo on the medal results.
• The competition will award trophies for champion New Zealand regional wines e.g. champion Hawke’s Bay wine, champion Marlborough wine and so on.

Competition Director, Belinda Jackson endorses these developments. “We are delighted with this progression and know that adapting to current market conditions will strengthen our offer to both the wine-loving consumer and the wine industry.”

The Liquorland International Wine Competition is open to all wines available for sale on the New Zealand market, with the view to provide a benchmarking opportunity for the wine industry.

ENDS

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