Free printing of digital photos starts here in NZ

6 April2010
MEDIA RELEASE- FOR IMMEDIATE RELEASE

LIVE TODAY – the free photo revolution has started

Free printing of digital photos starts here in New Zealand

http://www.jimmyclick.co.nz/

In a world first, from today 6 April Kiwis can get their precious memories, captured as digital images printed as photos and mailed back FREE (aside from a $10 membership fee).

“Taking photos is now free, storing them is free, we decided printing them should be free, so we set out to achieve this. We had thousands of photos but none were printed off so we could see them, and home printing is very costly often the cartridges cost more than getting the photos printed,” said Nick Cowie, one of the directors.

The brainchild of Nick Cowie, Belinda Rendell, Graham Moore and Nic Wenborn, JimmyClick is as clever as it is simple. But the simplicity has come after hundreds of hours work with a range of experts to ensure the concept works.

“We’ve really put the hard yards in setting this up,” says Nick Cowie. It’s not been easy, getting the website ready was hard enough but when on the eve of launch guinea pigs ate through the cabling in the Hanmer Springs home office there were many issues to resolve.

“The core idea is that the photos are paid for my advertisers placing their ads around the photos and these offers can be easily removed by the customers, but that’s just the start.

“JimmyClick is about meeting a whole range of needs with one idea. People want quality printed photos for nothing, local businesses want to offer special deals to people and charities want funding and something to give back to their supporters – we do all this,” says Nick Cowie.

Ordinary New Zealanders join JimmyClick vis website for $10. Most of this money goes back to a charity nominated by the member. As part of membership there are questions the member is asked about themselves, their postcode, and their tastes and interests. These dictate what ‘rockers’ or ads come back on people’s photographs.

“We already have 115 charities, hundreds of businesses, and thousands of members on board and we’re looking forward to our launch in 4 weeks, we don’t think photos will ever be the same again,” said Nick Cowie.

http://www.jimmyclick.co.nz/

ENDS

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