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Haier Becomes New Zealand Expo Sponsor

Haier Becomes New Zealand Expo Sponsor

15 April 2010: Haier, the world’s largest manufacturer and marketer of whiteware, is now one of three Foundation Sponsors of the New Zealand pavilion at Shanghai World Expo, which officially opens on 1 May 2010.

Haier is one of China ’s largest companies, with 29 manufacturing centres and 60,000 employees.

Phillip Gibson, New Zealand ’s Commission-General for the Expo, describes Haier’s decision to join Zespri and Solid Energy as a Foundation Partner for the New Zealand pavilion as a “tremendous boost.”

“Haier, because of its status both in China and on the global stage and its strong interest in New Zealand , will be a prestigious major sponsor for the New Zealand pavilion,” Mr Gibson said.

He said that it was important that there was strong private sector support for the New Zealand participation at the Shanghai World Expo.

“This is much more than a Government initiative. It’s a ‘NZ Inc’ enterprise,” Mr Gibson said.

Other major sponsors include Fonterra, Air New Zealand , ANZ and Ngāi Tahu , along with Foundation Sponsors Solid Energy and Zespri.

The New Zealand pavilion at the Expo Park in Shanghai is close to completion, with finishing touches now being added. It is expected that some 40,000 people will visit the New Zealand pavilion each day .

For more information about the pavilion, including NZTE’s VIP corporate hosting programme, please visit


© Scoop Media

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