Make Your Dreams of Beautiful Hair a Reality

Make Your Dreams of Beautiful Hair a Reality

Introducing new Pantene Night Miracle Leave On Crème Serum

Imagine drifting off to sleep and waking up to the unmistakeable feel of soft, smooth hair. Now you can make that dream a reality with new Pantene Night Miracle Leave on Crème Serum.

Beautiful hair doesn’t have to be the stuff of fairytales – with its new recharged Pro-Vitamin formula, Pantene Night Miracle Leave on Crème Serum delivers up to eight hours of continuous repair while you sleep*.

The lightweight formula absorbs into the core of the hair and helps repair damage* without leaving visible residue on the pillow.

There’s also no need to rinse in the morning – just wake up and style as usual. Caring for your hair, just like your skin, is just so easy!

Pantene Scientist Dr Jasmine Karsono says that during the evening hours we can unknowingly subject our hair to damage via the use of air conditioners or heaters.

“Anything that brings down the humidity can cause your skin and hair to dry out. Skin has internal mechanisms to defend against these external aggressions and has the ability to regenerate,” she says.

“Hair, on the other hand, cannot regenerate and this is why it is so important to protect it. This comes in addition to maintaining a healthy diet and lifestyle.

Pantene Night Miracle Crème contains ‘conditioning actives’ that bind to the hair via electrostatic interactions. These cationic conditioning actives provide a high degree of protection, since there is an electrostatic attraction between these materials and the most damaged areas of your hair.

Dr Karsono says the new Pantene Night Miracle Leave On Crème Serum formulation restores cuticles to healthy hair through the deposition of conditioning agents.

“Testing in the labs has shown that the Pantene treated hair actually became smoother than the untreated virgin hair, due to a reduction in friction,” she says.

Between washes, your hair is exposed to many things. With nothing to protect your hair in between, you can feel signs of damage as hair becomes dry and rough.

Tracey Dalton, TV3 stylist and Pantene Beauty Expert says that just like your skin, hair needs the same round-the-clock attention. “Using a shampoo alone is not enough to protect your hair from damage, especially if it is colour treated. Pantene’s new Night Miracle Leave On Crème Serum works to give your hair extra protection in between washes,” she says.

Tracey Dalton’s directions for use:
1. Before going to sleep, apply 2-3 pumps of the product onto your palm
2. Spread on both your palms and apply into your hair down to the tips
3. Wake up and style as desired – there is no need to rinse

Just as you moisturise your face at night, Pantene Night Miracle Leave On Crème Serum can be part of your evening regime for your hair. For best results, use in conjunction with Pantene Shampoo and Conditioner.

Pantene’s Night Miracle Leave On Crème Serum (rrp $9.99) will be available in-stores from May 2010.
ENDS

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