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DraftFCB Media Wins CAANZ Awards Best in Show


Media Release 6 May 2010

DraftFCB Media Wins CAANZ Media Awards Best in Show

Precise marrying of message and moment in a campaign that saw outstanding business results delivered for Whitcoulls has won DraftFCB Media the CAANZ Media Awards Best in Show.

A television campaign linking book recommendations to specific TV programming turned the tide for Whitcoulls’ book sales and created cut-through in the cluttered Christmas advertising market. DraftFCB Media also won Best Use of Television, Best Response/Return on Investment and the coveted Best in Show award for this work.

Held tonight at Auckland’s Hyatt Regency Hotel, the CAANZ Media Awards acknowledge and reward the best strategic insights in the media industry.

Media Agency of the Year was awarded to SparkPHD in recognition of its achievements in retaining and growing its client base while implementing innovative changes in the face of a challenging market.

In their entry, Spark PHD said the secret to their success was its people. The agency team understood the need to focus on protecting and growing existing client relationships and offer extended services such as digital, PR, events and activation.

The Media Brand of the Year award was won by MSN NZ, who changed the face of online advertising in New Zealand during 2009. They did this by following a three-prong strategy to grow audience, improve audience engagement for advertisers and launch a performance network that has provided unmatched transparency for agencies and advertisers.

The executive judging panel, comprising some of New Zealand’s leading marketers, commented that the New Zealand industry continues to innovate in its strategic thinking and approach to client challenges, despite a tough economic environment.

The final round of judging resulted in 14 gold and 18 silvers being awarded. The full list of winners is as follows:

Gold Awards:

• Best in Show DraftFCB Media,
Whitcoulls Ltd, Whitcoulls Books Initiative

• Media Agency of the Year SparkPHD

• Media Brand of the Year MSN NZ

Category Agency Advertiser Title
Financial, Government, Corporate, Services DraftFCB Media World Vision World Vision 40 Hour Famine
Food, Grocery, Beverages (FMCG) Naked Communications & Ikon Coca-Cola Oceania Little Black Dress
Best Use of Television

SCA Hygiene Australasia Libra Chat
DraftFCB Media
Whitcoulls Ltd Whitcoulls Books Initiative
Best Use of Print
DraftFCB Media
Prime TV Top Gear Valentine Voucher
Vodafone Vodafone 'RED' pages
Best Use of Digital
Starcom NZ
Telecom Telecom Nonstop Gig
Best Integrated Media Campaign
Naked Communications & Ikon
Coca-Cola Oceania Little Black Dress
Best Long Term Strategic Campaign
Unilever Persil Dirt is Good
Best Response / ROI DraftFCB Media
Whitcoulls Ltd Whitcoulls Books Initiative
Best Research and Insight
Goodman Fielder Keep Lunch Special

Silver Awards

Category Agency Advertiser Title
Food, Grocery, Beverages (FMCG) DraftFCB Media Cerebos Gregg’s Gregg's Cafe Gold
IT / Telecommunications / Consumer Durables & Automotive
Frontier Media & Special Group
Orcon IGGY + ORCON. Together Incredible
Media / Entertainment / Travel & Leisure DraftFCB Media Prime TV Top Gear Valentine Voucher
Starcom NZ
Yellow The Taste of Yellow
Best Use of Television SparkPHD Vodafone Vodafone and NZs Next Top Model
Best Use of Print
Naked Communications & Ikon Coca-Cola Oceania Little Black Dress
Best Use of Out of Home
State Insurance State, Driving Car Insurance Online
Mediaedge:cia Auckland Energizer Schick The Schick Razor Amnesty
Best Use of Digital
Frontier Media & Special Group Orcon IGGY + ORCON. Together Incredible
OMD New Zealand
New Zealand Transport Agency Reservoir Hill
Best Integrated Media Campaign
DraftFCB Media
Neurological Foundation Brain Awareness Week
Mediaedge:cia Wellington
Human Rights Film Festival Human Rights Film Festival
Best Response / ROI
DraftFCB Media World Vision World Vision 40 Hour Famine
Best Smart Media Idea DraftFCB Media
Whitcoulls Ltd Whitcoulls Books Initiative
DraftFCB Media Prime TV Top Gear Valentine Voucher
ZenithOptimedia Lion Nathan Willie's Guards
Best Small Budget
SCA Hygiene Australasia Libra Chat
Best Sales Proposal of the Year ACP Media Arnotts Dining in the Dark

CAANZ Media Awards proudly sponsored by:
TVNZ, Fairfax Media, New Zealand Post Targeted Communications
Admedia, Adshel, APN Outdoor, Canvas & NZ Women’s Weekly, For the Love of Travel Magazine, Jobmedia, Mediaworks TV, Nielsen Media Research, NZ Marketing,
SKY Network Television, The Radio Bureau, The NZ Herald, The Radio Network,, National Business Review, MTV Network

For case studies of winning gold campaigns visit


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