More international labels to hit the slopes

Media Release from Browns Ski shop
May 28 2010

More international labels to hit the slopes this winter

International winter fashion labels are hitting the racks at one of New Zealand’s longest-established ski shops in preparation for the 2010 season.

Browns Ski Shop, established in Queenstown in 1980 and in Auckland in 2007, boasts a range of new and exclusive skiwear including Norwegian label Kjus (pronounced schuss) and Canadian label Flash Geo.

Browns retail buyer Fizz Boyd is excited about the new brands and says customers are in for a real treat.

“At Browns, we like to ‘cherry pick’ only the best ranges and this winter is no exception. The store is packed with clean colours and beautifully structured ski and après ski wear.”

Browns has been invited to stock the new range launched by Norwegian race phenomenon Lasse Kjus. The brand focuses on creating clothing with sleek lines and a clean aesthetic in a variety of unique colours.

The label partnered up with American skier and Olympic Gold medallist Bode Miller who not only wears the line, but has also started working on his own line of gear with the label.

“The collection is about style and comfort so although the clothing design is technical, the garments are very lightweight,” Fizz said.

“Filled with shiny fabrics and stand-out colours like reds, oranges, turquoises, blues and whites, the range also includes some sensational pieces perfect for wear around town.”

Canadian label Flash Geo is all about après-ski indulgence with a highlight of the collection being full length coats.

“Flash Geo clothing is designed to be worn off the slopes and their range of down coats is pure luxury,” said Fizz. “They’re all beautifully cut with flattering lines and an emphasis on warmth, just perfect for the New Zealand après ski scene and climate.

“I was lucky enough to wear a prototype coat last winter, and it was by far the warmest I’ve ever worn,” she said.

Another Canadian label, Karbon, is also new to Browns Ski Shop this year. Garments are designed for an active lifestyle on and off the slopes. Their range incorporates the latest insulation and fabric technology and was the official clothing for the 2010 New Zealand Winter Olympic team in Vancouver.

New Zealand Olympian and Browns Ski Shop long-time staff member Tim Cafe said the NZ team uniform was “stylish and practical for the ever-changing weather conditions of Whistler.”

“In fact Karbon were also suppliers for more than five other countries, which is a real testament to the quality of the gear.”

French-designed range Degre7 is another label that’s exclusive to Browns. “This limited-edition collection epitomises Alpine chic while retaining its superior performance on the mountain.” said Fizz.

Snow sports enthusiasts and fashion lovers can check out the new brands at Browns Ski Shop in Queenstown or visit the Newmarket store in Auckland, open all year round.

More about Browns Ski Shop locations, hours of operation and services can be found at www.brownsnz.com

About Browns Ski Shop:
In 1980, national ski racers Nigel and Derek Brown decided to open a ski shop in their home town of Queenstown. The shop proved successful and the family partnership continued until 1997 when long-term Browns’ employees, Kris Vermeir and Paul ‘Haggis’ Vaitkus joined Derek in part ownership. The following year, Haggis and Kris bought the remaining 50% from Derek and the duo has successfully directed the steady expansion of the Browns Ski Shop brand ever since.

Browns is a specialist ski shop handling equipment sales, ski rental, servicing and boot fitting. It is considered a market leader in Australasia, being at the forefront of leading edge technology in systems and in service.

ENDS

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