NZ Agritech Company Wins Design Award

NZ Agritech Company Wins International Design Award

HAMILTON, NEW ZEALAND: Simcro has continued its winning streak by scoring a prestigious 2010 Australian International Design Award in recognition of design excellence in its first outing in the competition. The results were announced in a gala ceremony in Sydney last night (June 4).

Simcro specialises in providing customised animal health delivery solutions to the pharmaceutical industry.

The Hamilton-based design manufacturing company was also one of only nine finalists nominated for the overall Australian International Design Award of the Year.

Simcro’s winning product is the revolutionary Optiline TM Drencher which was developed for the new sheep drench ZOLVIX® (monepantel) from Novartis Animal Health.

“We are delighted and honoured to receive an Australian International Design Award in such impressive company. This accolade is further confirmation that our clear focus on innovative design and serious R&D investment will reap rewards. I congratulate the Simcro team involved in Optiline and I also thank our clients who share our drive for excellence,” comments Simcro managing director Will Rouse.

Presented by Standards Australia, the Australian International Design Awards are held annually. The awards are Australia’s premier design assessment programme and they recognise Australian and international design and innovation excellence.

Six panels of judges spent 10 days assessing more than 200 products on their design merits this year. They selected 111 products ranging from agricultural and medical equipment to consumer appliances and sporting goods as finalists.

Judges awarded an Australian International Design Award for design excellence to 42 products and an Australian International Design Award for good design to 69 products. The top prize, the Australian International Design Award of the Year was awarded to one product that the judges believe represented world class design.

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