BCG and G2 join forces in the New Zealand market

BCG and G2 join forces in the New Zealand market

Blackwood Communications Group and Grey Global Group have joined forces in New Zealand to form bcg², an integrated advertising and communications agency providing a unique offering in the local market.

Ownership involves a mix of local/international shareholding. The company will be locally managed with Paul Gardner Grey Group Chairman Australia joining the board.

Bert Lamb, bcg² Chairman says the company has been searching for international support to strengthen its New Zealand operations for some time.

“The new entity will provide clients with an enhanced, totally integrated communications solution,” said Lamb.

James Blackwood, CEO and Executive Creative Director, bcg², believes the new company will resonate very positively with current and potential Kiwi clients.

“We have brought together two very talented teams who are well versed in managing global business with a distinctive local perspective. This will make bcg² stand out from others in the market,” said Blackwood.

Paul Gardner says the integration will provide a seamless transition for clients of both agencies.

“They can look forward to a one-stop-shop for their marketing communication needs and that the combination of Blackwood Communications and Grey Global Group has been a smooth process with no conflict across portfolios.”

The new agency employs 30 staff including Managing Partners Michael Jarvis and Sarah Norrie - who played a significant role in establishing Grey Healthcare and has been managing G2, Grey Group’s New Zealand operation since its inception in 2006.

“The Healthcare team is headed up by Stuart Ogden, one of New Zealand’s leading medical marketers with over 16 years experience,” says Lamb.

ENDS

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