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Carter To Wear First Rugby-Specific Predator Boot
Carter To Wear First Ever Rugby-Specific Coloured
Predator Boot
Saturday 12 June 2010: Global sports brand adidas, is handing over the first rugby-specific coloured Predator boot to its global rugby ambassadors this weekend. The new silver boot is being launched globally and will be worn by Daniel Carter in the first All Blacks test in the Steinlager Series against Ireland today in New Plymouth.
“We’re very excited to see this new rugby colourway on the field against Ireland says Marine Dussere, adidas Global Sports Marketing Manager - Rugby. “Daniel Carter has always represented the brand so well both on and off the field, and it is great to be taking his specific requirements into consideration when designing new rugby boots.
“Not only is this Predator rugby boot top of the range in performance technology, but it will definitely stand out amongst the crowd from an aesthetic perspective too.
About the
Predator rugby boot:
The primary
technologies in the Predator rugby boot include Optifit;
PowerSpine; Predator; Taurus leather and X-Traction studs
which together make this boot the ultimate in fit,
durability, wearability, comfort and control. All designed
to maximise performance on the field.
Optifit
is a combination of technologies and materials that
work harmoniously to form the ultimate competition fit;
providing premium ball contact and feel. Predator
technology provides constant swerve performance in
both wet and dry field conditions; Taurus
leather is both weather proof, lightweight, high
abrasion and has a natural look – enhancing not only
performance but also style. PowerSpine has
an amazing 7% more power than the patented Predator
PowerSwerve which plays a huge factor in reducing injury
risk in player’s Metatarsal area. Finally,
X-Traction’s quick change stud system
provides maximum pitch penetration with minimal stud
pressure – allowing players to manoeuvre easily on the
field without slipping, but also not getting stuck
For more information please visit adidas.com.
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