Turning leadership inward, moving New Zealand on
Turning leadership inward, moving New Zealand onward
Many Kiwis don’t think of themselves as
leaders, shying away from leadership in many areas of their
lives. They may look to others to lead them, to get them
focused on a goal, to provide answers and solve
problems.
‘Tall poppy syndrome’ is a common stance in New Zealand, but it’s one that is holding Kiwis back both personally and professionally. In some respects it is keeping New Zealand from reaching its full potential on the world stage.
Amplify Leadership, a leadership development company based in Auckland, believes that everyone can and should be a leader. People can no longer afford to be held back in their personal and professional lives. They need to turn inward to identify their leadership potential, not wait for others to lead them.
Athena Williams-Atwood, founder and Managing Director of Amplify Leadership, says, “Leading yourself and others is not only possible for everyday Kiwis, but is easily done. It starts with each person seeing themselves as a leader, then taking some simple steps in that direction.”
“At Amplify Leadership we are committed to ‘everyday leadership’ – the idea that everyone can and should lead themselves every day. Moving New Zealand onward and upward in this global economy starts with everyday Kiwis seeing themselves as leaders.”
In honour of Leadership Week in New Zealand, Amplify Leadership will be hosting several free webinars to undo the myths surrounding leadership – especially those that hold organisations back – and how to overcome the obstacles that keep people from becoming self-directed.
The following webinars (web conferencing plus teleconference) are taking place in early July:
• 2 July, 11am-12pm – Leadership
Myths and How They Hold You and Your Organisation Back
• 5 July, 11am-12pm – Leadership Myths and
How They Hold You and Your Organisation Back
•
8 July, 2-3pm – Leadership Myth #1 – I Wasn’t Born a
Leader
• 9 July, 10-11am – Leadership Myth
#2 – Leadership is Difficult
• 10 July,
1-2pm – Leadership Myth #3 – I Can’t Use Leadership
Principles in My Personal Life
These webinars are hosted by Amplify Leadership and provide an open forum where people can uncover the myths about leadership, get their questions answered, and learn how to integrate leadership into their daily lives. Anyone is free to join these teleconferences held via the internet.
“Many illusions about leadership have made people shy away from the idea that they can be leaders and to leave it for someone else,” says Williams-Atwood. “But if they are given the right tools and can simply change their perspective on leadership, literally anyone can be an effective leader.”
“Being a leader is not something to be afraid of or to put on the backburner. It’s something everyone needs to embrace. Self-leadership leads to growth, achievement and opportunity. It’s never too early or too late to begin taking leadership of one’s life and career.”
“We are thrilled to participate in New Zealand’s Leadership Week. We believe leadership is critical to the growth of this great nation. We believe it starts with developing each person’s leadership capability to contribute to businesses, academia and communities.”
To find out more or to register for these free webinars, go to http://www.amplifyleadership.com
About Amplify Leadership
Amplify Leadership works with individuals and organisations throughout Australasia and the United States to develop their leadership abilities and reach their full potentials. The company runs public and private programmes for individuals and organisations – offering principles, practices and resources that integrate leadership in personal and professional settings. Athena Williams-Atwood, Managing Director, has worked for more than 18 years to help cultivate leadership in business, academia and communities.
ENDS
Asia Pacific AML: NZ’s Financial Crime Gap - Beyond The 'Number 8 Wire' Mentality
Westpac New Zealand: Kiwi Households Adapting Despite Widespread Cost Pressure Concerns, Westpac Survey Shows
University of Auckland: Kids’ Screen Use Linked To Long-Term Deficits In Self-Control And Attention
University of Auckland: Research To Address Equity In STEM For Māori, Pacific And Female Students
Stats NZ: Economic Impacts On New Zealand From Conflict In The Middle East – Report
Advertising Standards Authority: ASA Annual Report 2025 - Platform-Neutral Regulation Keeps Pace With Digital Advertising

