Nigel Doust Appointed New CEO of Blackbay

Nigel Doust Appointed New CEO of Blackbay

24 August, 2010 - As part of its growth strategy Blackbay
, a provider of real-time enterprise mobility
solutions, has today announced the appointment of enterprise mobility
solutions expert Nigel Doust as its new CEO.

"Despite the prevailing economic climate, Blackbay is experiencing an
increase in year-on-year revenue growth. Our strong financial position
and excellent pipeline of potential customers, means that now is
absolutely the right time to drive the company to the next level of its
development, establishing Blackbay as one of the leading enterprise
mobility solution experts within the field service, postal and transport
and logistics sectors ," said Avi Azulai, Blackbay's Chairman. "Nigel
is the right person to propel Blackbay forward into a market leading
position."

Doust will take up his position as Blackbay's CEO in early September and
joins the company fresh from his position as Vice President at Sybase
where he managed and led the Sybase enterprise mobility business in
Europe. Previously, Doust was VP Europe for mobile specialist Pointsec
where he drove significant market growth. Doust also served as Vice
President World Wide Mobility for Extended Systems, another mobility
specialist software company. Again he grew the global business and was
instrumental in the sale of Extended Systems to Sybase.

"Nigel brings with him extensive experience of enterprise mobility
solutions and strong relationships within the market," continued Azulai.
"Importantly for us, Nigel has already displayed outstanding leadership
qualities, combined with the ability to continually strengthen and
enhance relationships with existing customers and drive revenue from new
customers, and new markets."

"My position at Blackbay provides me with a fantastic opportunity to
take a fast growing company to the top of its market," explained Doust.
"Initially, my focus will be on continuing Blackbay's commitment to
deliver market leading levels of service and support to our existing
customers, driving sales, and expanding the company's operations within
the North American enterprise mobility solutions space."

Doust also plans to work closely with Blackbay's R&D team to drive
investment to further increase the features and functionality of the
company's field service, postal and transport and logistics solutions.
"It is increasingly important that Blackbay is able to deliver
innovative, highly scalable and integrated solutions which support the
needs of our current customers and those of new customers, across
multiple platforms," added Doust.

"With Nigel at the helm, Blackbay will be in the best possible position
to grow our enterprise mobility solutions market share and to exceed our
revenue expectations," concluded Azulai.

ends

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